Our Story · The Manifesto
Cutting through the noise to bring you only the things that actually work — and a few we just liked enough to keep on the desk.1
We started Happy Life Labs because the wellness shelf had become a yard sale of wishful thinking. Beautiful packaging. Confusing claims. A vague promise of vitality. We wanted a standard. A real one. With practitioners, evidence, and the courage to say "this one's just a candle."
1The candle was, objectively, a great candle. We just didn't pretend it cured anything.
Every product is personally tested. Every partner is vetted by actual humans who use the thing for ninety days. Every recommendation is scored on six dimensions of health. No goodie bags accepted. (Okay — one. It was a really nice mushroom coffee.)
2If you'd like to send a goodie bag, we'll happily review it and still rank it honestly. That's the deal.
We are not a supplement company. We are not a podcast. We are a magazine that learned to fix things.
Our Mission
Happy Life Labs is the bridge that connects the best products, people, and places to promote happiness.
We focus on the three vectors that decide how you actually feel: what goes in you, what goes on you, and what surrounds you. Get those three right and the rest of life gets a lot easier.
Happy Life Labs was born from founder Brett Harmeling's personal health transformation — moving from years on medications to taking 100% responsibility for his well-being.
Every product is personally tested. Every partner is carefully vetted. Every recommendation is backed by science and real-world results.
And we don't stop at what goes into the body. We turn houses into healing homes — auditing EMF, water, air, lighting hues, and mold so the environment supports the protocol instead of fighting it.
Evaluating health technologies across sleep, longevity, metabolism, cognition, recovery, and environmental health.
View the RankingsThe fastest health upgrade most people will ever make isn't a new supplement — it's the four walls they sleep inside. We assess five environmental load-bearing systems and rebuild them around your biology.
Auditing wireless load, dirty electricity, and bedroom exposure so your nervous system can actually downshift at night.
Whole-home filtration, structured drinking water, and shower-level remediation — what you bathe in matters as much as what you drink.
VOC testing, medical-grade filtration, and ventilation strategy to keep indoor air cleaner than the air outside.
Circadian-aligned light: warm and dim after sunset, full-spectrum by day, blue-blocked when it counts.
ERMI testing, HVAC inspection, and remediation partners — because no protocol works inside a sick building.
Our Values
Every product vetted by practitioners and supported by research.
Addressing underlying causes through diagnostics and holistic protocols.
Tailored to your unique biology, goals, and lifestyle.
From quantum energy to AI diagnostics — the future of wellness.
Practitioners, coaches, and biohackers supporting each other.
Measurable improvements in health, performance, and quality of life.
Leadership Spotlight
Two operators — a wellness founder and a growth strategist — building the standard for proactive, preventive health.
Founder & CEOFounder & CEO · Happy Life Labs
Husband, father, and founder of Happy Life Labs. President's Lifetime Achievement Award recipient, bestselling author, master-certified yoga instructor, and energy practitioner helping people take 100% ownership of their well-being.
CEO · The Incentives LabCEO, The Incentives Lab · Partner, Happy Life Labs
CEO of The Incentives Lab and Partner at Happy Life Labs — engineering the best incentives on earth for physicians and wellness centers to shift patients from reactive sick-care to proactive, preventative medicine. Bestselling author and IAF Endorsed Facilitator with $4B+ in documented outcomes across 12 ventures.
Founder & CEO, Happy Life Labs
MBA · ERYT-500 · Bestselling Author · Global Speaker · Philanthropist
Founder Spotlight
Brett Harmeling helps leaders optimize their most valuable asset: their energy. As the Founder and CEO of Happy Life Labs, he serves high-performing entrepreneurs, executives, elite athletes, physicians, and wellness leaders in the pursuit of their fullest potential.
His philosophy is simple: when people master their energy, they elevate every area of life.
Through Happy Life Labs, Brett teaches and collaborates with impact-driven entrepreneurs, peak performers, and growth-oriented individuals who want to optimize their energy, lead with purpose, and build a life defined by health, vitality, and meaningful contribution. He curates the world's most effective health optimization products, people, and places — empowering clients to access what he calls their "superhuman potential" from the inside out.
Alongside Strategic Growth Partner Aaron Bare, Brett is architecting the proactive practice — a physician-led model that helps individuals and organizations break through the barriers holding them back from their next level, combining world-class strategy with a deeply human approach to transformation.
He also leads immersive wellness and performance experiences in partnership with prestigious hotels, luxury wellness resorts, Fortune 100 C-suite executives, bestselling authors, and thought leaders. Over more than a decade, his work has taken him across 57+ countries in pursuit of the world's most powerful modalities for human optimization — from cutting-edge biotech and red light therapy to ancient primal remedies and the restorative power of nature.
Brett's mission was forged in a defining moment. A traumatic brain injury sustained on the ice playing ice hockey led to years of medication and suppression. In 2012, he made a commitment to take 100% responsibility for his health and share what he learned with the world. That decision became the foundation of everything Happy Life Labs stands for today.
MBA · ERYT-500 · Theology · Leadership · BS Education
President's Lifetime Achievement Award for fighting human trafficking.
Award-winning works on health, performance, and purposeful living.
Brett holds an MBA from Rice Business — Jones Graduate School of Business, a 500-hour Master Yoga Teacher certification (ERYT-500), a Leadership Certificate from the University of Wisconsin–Madison, a degree in Theology from Notre Dame University, and a Bachelors of Science in Education from Carthage College. His career spans Technology Consulting, Real Estate, Cyber Intelligence, and Wellness — a breadth that makes him a rare polymath capable of solving sophisticated challenges across industries. He is the award-winning author of multiple works at the intersection of health, performance, and purposeful living, and has been featured across national and international media.
Brett was honored with the President's Lifetime Achievement Award — one of America's most prestigious civilian honors — for his dedication to fighting human trafficking and creating lasting positive impact on humanity.
He is a featured member of GoBundance, one of the most elite communities of high-performance men in the world, and an active volunteer with the Houston Livestock Show & Rodeo and Hives for Heroes, a national nonprofit serving veterans and first responders through the healing practice of beekeeping.
Above his titles and accomplishments, Brett identifies first as a man of God, a devoted husband and father, and a servant-leader who believes true success is measured by the lives you transform along the way.
His mission is simple and unwavering — to inspire people to do what inspires them, so that together, we leave an indelible mark on humanity and build a future worthy of the next generation.
Real Results
"Their curation is unmatched — every product is vetted for efficacy and quality."
Dr. Sarah Mitchell
Functional Medicine Physician
"HLL cuts through the noise. Their AI search found me solutions I'd never considered."
James Thornton
Tech CEO & Biohacker
"The personalized approach makes it the ultimate wellness marketplace."
Maria Santos
Wellness Coach
"The cold plunge and infrared recommendations shaved days off my recovery time."
David Chen
Professional Athlete
"HLL's water and air purification products changed our family's health."
Rebecca Foster
Entrepreneur & Mother
"My clients see measurable improvements in focus, energy, and resilience within weeks."
Michael Reeves
Executive Performance Coach
Speaking · Mastermind · Workshops
Keynote your conference. Lead a mastermind for your executive team. Run a workshop on leadership, longevity, AI, or extraordinary living.
Explore speakingGiving
We curate and stand behind charitable organizations working at the root level — health, clean water, education, and environmental regeneration.
Explore givingSit down with Aaron Bare, Brett Harmeling, or both — and we'll map a personalized path to your happiest, healthiest life.
From the magazine
Field notes, founder stories, and Blue Zones reporting — updated as new issues drop.
Feature
Inside the operator partnership powering Happy Life Labs' next chapter — and why alignment beats optimization.
Announcement
Bestselling author and architect of $4B+ in outcomes signs on to lead research, partnerships, and protocols.
Founder Story
A first-person account of the mission behind the magazine, the index, and the standard.
Keep reading
The Index
Every partner we've vetted — scored on the six dimensions of a happy life.
Read moreWork with us
Bronze, Gold, and Platinum tiers for physicians and wellness environments.
Read moreStart here
Two minutes to a personalized protocol built from vetted partner products.
Read more